Versus Versace launches its latest collection and its new website through a party in New York
The italian fashion house of versace, has chosen the city of new york to stage the second line versus in which a capsule collection is created by british designer j.w. anderson (who replaced christopher kane). donatella versace, creative director, took the opportunity to present the clothes in a different way than usual on the runway, with a more festive and youthful atmosphere. to the sound of live performances by grimes, angel haze, dead sara or even the presence of dj maxwell, with a visible backstage, models wear garments in flashy colours, very rock’n’roll, where safety pins and lace add to leather and vinyl. from this presentation versace also benefits from launching the new site versusversace.com, broadcasting the event live and allowing internet users to buy the clothes immediately from the show.
music free of right / bandit & nikit - 2012
donatella versace : versus, emotion, for me it’s one thing, versus is a strong, strong emotion because it was the first collection my brother gianni gave to me in complete freedom to do, as a young line of versace, as a young soul, young spirit under the versace brand.
i always connect versus with rock music because i love music, i’m a music addict and we almost never have a soundtrack from a dj, we always like bands performing for versus shows.
i took versus to new york because that’s where versus was, because of the city, the city is so amazing, so many different cultures and different people, fearless people, provocative people, conservative people, there is everything, and the clash on different cultures, new york is a place i want to be right now to present versus for the first time.
i really like this digital world, i think this digital world mixes everybody together, gives me a lot of information, i’m so curious, i want to know everything and anything can inspire me, from the internet- from people saying something, i elaborate all the information i get and that’s how fashion is, so i’m very excited for the new versus digital.