A fashion show is held primarily to highlight clothes in several minutes through a story, an atmosphere created by the designer. and above all they are climatic conditions which are at the centre of inspirations, like the wind blowing at rick owens for a breathtaking effect, while snow is invited at thom browne in a romantic version and a more extreme way at moncler gamme rouge. another theme : circles, designers seem to see things completely round. large silver spheres suspended at christian dior, a gigantic world map at chanel. or an immense sunset at marc jacobs in new york. a new ambiance on the guests side, who for once are placed at the center of the stage like at louis vuitton and its hotel corridor or again at prada, with chinese shadows projected on screens. another atmosphere that’s very electric at rodarte and vionnet, with neon and a play on lights, both these installations were created by alexandre de betak. finally paris, its architecture and monuments remain very appreciated by the foreign designers, example with stella mccartney who chose the palais garnier, the hôtel de ville for dries van noten or the opéra comique for sarah burton at alexander mcqueen.
music free of right / bandit &nikit 2012
giambattista valli : for me a moncler jacket or coat is something that we take travelling with us. last time the theme was about the sea, this time it’s the opposite, it’s the north pole.
karl lagerfeld : this is the globalization of french fashion, and yes it’s interesting to see all the lights in this part of the world because if we didn’t have this, french luxury would be in a bad state, this is true for me and a few other brands.
marc jacobs : louis vuitton is about travel so we take you somewhere, on a trip, a journey every season and this time it was a sensual journey through the corridor of a very imaginary hotel and i always like this kind of hotel fantasy of what’s going on behind the doors or even rear window by hitchcock, a million movie references come to mind.