Everyone from the fashion world (véronique nichanian, olivier saillard, hubert barrere) is keen at the bouchra jarrar show. presented at the bourdelle museum (where the successful madame grès exhibition took place last year), the designer takes us into her world, where softness and strength intersect and highlight absolute femininity. after having sharpened her talent at balenciaga and christian lacroix, bouchra demonstrates her real savoir-faire in the cuts with volumes tipped backwards for car coats in red felt worn over pleated night blue trousers in wool serge. the colours dyed by hand are deep and blend to perfection. coats, capes and biker jackets are structured in a perfect elegance. the woven silk scarf is a true feat of haute couture. dresses in felt with bulging sleeves reveal an immaculate purity. for the evening, paneled dresses in tissue suspended and held by a polished harness give the feeling of suddenly being strung. the designer knows how to arouse desire and seduces her audience, ready to conquer the world. music from the fashion show interview bouchra jarrar : it's thanks to the material that i conceptualize a collection and that i work the cut. if i don't have the fabric in the material, i can't even begin considering to create. i have ideas, i draw, i place things without the materials but once the material is there, the reality, the idea and the projection is present from the garment, and i feel how they're wearable. i like the idea of working around the woman's body, and as i don't have any female inspiration, i do not create for a young 17 year old woman, i myself am older, it leaves me completely free to evoke femininity through my work of the cut and precisely the flou atelier. so it's really a work on couture, handmade, from the beginning to the end, they are pieces of thread that i based mostly in silk, house colours, and it's this combination of all this that provides very couture and generous tweeds, i like the idea of generosity in the material. for me, the base is black and ivory, it tells me everything in writing, but i am completely at ease when i make a roux for a woman, and in blue too, but almost all the colours you see, are colours of the house.