Geraldine Wharry: Moto Racing: More Than Just A Fashion Trend

 
The perennial motorcycle-inspired trend seen on the catwalks and the streets is now reflecting a social shift in gender equality in sports and lifestyle. This development impacts a large array of fields such as art, fashion, retail design, lifestyle and entertainment, magnified by the growing community of female influencers on social media keen to share their passion for a traditionally male dominated world. 

 
In this report we explore the motocross/motorcycle trend from a fashion point-of-view providing styling, graphic and design direction whilst giving you a deep understanding of the key influencers as a way to communicate with your own end-users. 

 

We really want to insist on the fact that this trend is not only about female empowerment. It is about attitude, appropriation, confidence and above all about equality. Hopefully in the near future gender equality will be so ubiquitous that fighting for it will be out-dated. 
 
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Report by Elodie Marteau - Copyright Geraldine Wharry



We provide Future insights and inspiration for the style industries through bespoke consulting, courses and trend research. We work as creative collaborators with a variety of companies ranging from Marketing agencies to Fashion Brands and Suppliers.

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