Livetrend: Men Gentle Gardener - Spring/Summer 23

Gentle Gardener. The appeal of horticulture and a more balanced life is connecting design visions for Summer 2023. Emerging design stories are describing a softly tinted garden for moments of calm, comfort and care. Imagining a summer of planting vegetables, growing roses and resting in the shadow of the trees sets the setting for this new aesthetic direction.

The balance of utilitarian outdoor elements with a more poetic feel that is linked to the countryside is essential for the refreshing and uplifting narrative for the next season. Dreamy botanic prints coexist with soft camouflages for a slightly feminine touch that is translated to classic masculine workwear garments. Modular and functional silhouettes meet subtle fabrics, as well as gentle color harmonies for a surprising look. Aprons, vests and reinterpreted rain-gear are crucial for the gardener elements and appropriate the summer look for transitional periods as well.

Data to drive Creativity.
At Livetrend, fashion experts and innovative algorithms have generated the most reliable and empowering analysis of the recent SS23 menswear shows.
With our AI-driven technology, we can generate an objective vision of the season and we are able to track the evolution of each trend to understand its novelty, relevance and potential.

From overarching design themes to the must haves of each product category, Livetrend has the data you need to get ahead of the industry and improve the narratives and products that will impact your consumers.
Back up your intuitions with reliable data to make the right profitable decisions for your collections: request Livetrend full trend analysis for your teams of all the season’s need-to-know.